ADM Cloud Services, the leading IT wholesaler, generates more business than ever

ADM Cloud Services is a wholesaler in a very traditional niche such as IT, with the vision of Víctor Orive, CEO of ADM, and the recent appointment of Celia de Pedro, Marketing Manager of ADM, plans for 2024 with strong investment in digital marketing and 3 very clear objectives:

1. Increase sales dramatically compared to 2023, which had not been as good as expected.
2. Activate marketing by renewing a key element and internal processes of the company.
3. Generate demand and give more publicity to the events created by ADM known as “The Road Show”.

After an intense selection process, ADM opts for Insurgente to carry out the following activities:
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1. Achieving quality data in the IT segment. The company needed the DataGen solution to increase the database for prospecting and email marketing, which would also coincide with the migration of Clientify to Zoho CRM.
2. Find a lead generation solution. In previous years, ADM had opted for lead generation with Telemarketing providers, this was not working as expected, so it was decided to switch to the Insurgente method. What was sought was to generate leads to the ADM sales team, and to generate attendees at their Roadshow events in different cities (Zaragoza, Alicante, Salamanca, Oviedo, etc.).
3. Create a demand generation system. ADM was looking for a complete partner that would offer it the creation of content for LinkedIn, the management of webinars from its different manufacturers, the creation of LinkedIn Ads campaigns for its manufacturer N-Able, and also a Data Analytics solution for reporting.