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Digital Earth Solutions is a technological company whose objective is to contribute to the conservation of marine ecosystems through innovative ocean modeling solutions.
FOUNDED: 2022
EMPLOYEES: 12
DES is a technological company, founded by scientists as a spin-off of CSIC, developed a mathematical model that predicts the movement of oil spills once a spill occurs in the ocean. These predictions with +99% accuracy are made taking into account different variables such as tides, temperature, oxidation of petroleum atoms due to exposure to the sun's rays, humidity, winds, etc.
Digital Earth Solutions sought to obtain leads through LinkedIn: Technical Directors, Sustainability and ESG Managers, and Environmental Managers of Oil&Gas companies that had a problem controlling oil spills to offer them the solution in DES Software format.
To make a sale as complex as this one, you need high technical and practical knowledge in B2B marketing, therefore, using the talent of Insurgente.
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The integration of Insurgente into DES has been fundamental to improving digital presence and lead generation.
On the one hand, demand generation campaigns were created where DES's management profiles were positioned, working on SEO on LinkedIn, generating inbound leads through news and publications, and improving brand awareness.
At the same time, we implemented automated messaging campaigns creating a complex nurturing system that used our DataGen solution, accompanied by automation software, sales navigator and Data Intent software to generate leads in a scalable and predictable way.
Together with the DES team, we generated business in Europe with the Spanish team and in the United States with Juan himself.
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The union with Insurgente has generated remarkable results for DES. Brand awareness increased significantly, LinkedIn was established as a channel to communicate with the audience, and impacts were generated on customers, leads, partners and even DES investors.
We also mentioned the brutality of meetings achieved since their time as an insurgente, going from 2 to 22 weekly meetings.
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