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Rima Digtal is a marketing agency that offers content production, web development and social media management to large companies such as ESIC, Xiaomi, Canon, etc.
FOUNDED: 2017
EMPLOYEES: +20
Rima Digital grew very organically through recommendations from their own clients, they didn't have a powerful CRM, nor did they carry out outbound campaigns, so their New Business was very limited.
Given the lack of expertise in outbound, a provider of well-segmented databases was needed, as well as a provider of lead generation solutions. This is where we come in.
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“We've never had so many meetings,” said Rima's Account Executives.
How do we achieve it? Let's look at the strategy:
First, through the DataGen, we obtained highly qualified databases for CMOs, call center managers, Marketing Directors, etc., and these well-segmented databases contained both emails and LinkedIn URLs, thus allowing campaigns to be carried out on both channels.
Campaigns via LinkedIn
We created several campaigns with some interesting results, with acceptance rates of 22.4% to 23.6% and response rates that ranged from 23.6% to 36.9% depending on the campaign.
Audiovisual production campaign
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Marketing Services Campaign
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On the other hand, we were very successful with generating leads via email, creating +10 campaigns and scheduling more than 50 monthly meetings.
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With this system, many high conversion opportunities are generated nationwide with companies such as Alphadrones, Grupo Anaya, Salvia, Apliter, Font Group, CEVA, Business+, Serca, Getafe FC, Relme, Ikasa, Cosentino, Ocaso, etc.
Finally, campaigns were also created to generate business in Miami, achieving quite interesting CACs compared to other campaigns such as Google Ads.
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