Global Channel Network bets on Insurgente to attract international wholesalers

GCN Group is the largest B2B network of IT distributors in the world. They are present in 42 countries, accompanied by +400 manufacturers, including companies such as Avast, HornetSecurity, WatchGuard, MacAfee, Microsoft, etc. Currently, they have +75,000 reselllers and a turnover of 4,000 million US dollars.

GCN has the KATY platform, a portal that allows local wholesalers to manage their resellers, allows the purchase/sale of licenses and solutions, and also loyalty through the content of these distributors. On the other hand, it allows manufacturers to carry out advertising campaigns both locally and internationally.

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GCN's business model is based on having a wholesaler in each country, so after having conquered +40 countries such as Spain, Switzerland, Brazil or Australia, it would need the help of DataGen solutions to obtain accurate data from less digitized countries located in Africa, Latam and Asia.

Having obtained this data, both companies are already in the LeadGen process, generating the first meetings and waiting to close the first agreements by Q4 of 2024.

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Insurgente continues to bet on market leaders, and GCN, with its ambitious project of being the Amazon of B2B, is one of them.