Zapier - LinkedIn Integration: Step by Step 2023

Below the article we will show you the advantages of connecting LinkedIn with Zapier. This tool allows us to customizing our notifications on the LinkedIn social network allows us to add leads to our suite of marketing tools and maintain the organization with our workflows automatically.

Professionals and companies love LinkedIn because it helps them establish contacts and build their company's brand. LinkedIn lead generation forms allow companies to capture potential customers through promoted ads on the social network.

Instead of normal advertisements, where the potential customer is directed to other social networks or platforms, LinkedIn lead generation forms will help us keep users in our feed. Once a potential customer clicks on a Call-to-action on LinkedIn, you'll see a pre-filled form with your profile information, which you can easily submit using the “Submit” button.

It sounds easy, but we still need to spend some time and a little bit of personal effort to turn those leads into potential customers. Although Zapier cannot determine what the value of our company is, it can help us to make the most tedious tasks in the marketing world a little easier and thus reduce our workload.

Our automated workflows, which we'll call Zaps, send information from one social network to another, so we can avoid the simple practice of “copy and paste” and be able to focus on thinking about experiences that turn leads into customers Of business potentials. Within Zapier we have some Zaps templates to help us automatically add our new leads to our CRM, organize our leads in a spreadsheet... And much more once we have succeeded in integrating the Zapier software with LinkedIn.

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Steps to follow to connect Zapier with LinkedIn Ads

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1- Sign in to Zapier and create a new workflow

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The first step we must take to successfully connect LinkedIn Ads with Zapier is to access our account on the page and create a new workflow.

To do this, we must go to the main Zapier domain and use our email address and password to access our account on the platform.

Once we have logged in to our account, we will look for the “Make a Zap” button and click on it to start the creation process, selecting which applications we want to connect.

Creating a new workflow in Zapier will allow us to establish a series of automated actions based on LinkedIn Ads events.

This will provide us with greater experience and flexibility when it comes to configuring and customizing our workflows by determining our specific needs for our campaigns.

When we click on “Make a Zap”, we will be guided through the steps necessary to be able to properly configure our workflow.

This will include the selection of a Trigger in LinkedIn Ads, such as “New Lead Gen Form Response” or “New Event Registration Form Response”, and the connection of our LinkedIn Ads account with that of Zapier.

Once you've completed the step of creating the workflow, you're ready to move on to the next step and configure the actions you want to take based on the events in LinkedIn Ads.

Remember that this first step is crucial to establish the basis for your automation and ensure that Zapier can securely access your LinkedIn Ads data.

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2- Configure the target application

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In this step, we must choose which application we want to send our LinkedIn Ads data to.

Zapier gives us the opportunity to select from a wide range of applications such as Gmail, Slack, Hubspot, Salesforce and others.

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We will choose the application that best suits our needs and continue with the configuration.

3- Configure the Trigger

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In this step, we must select the action in LinkedIn Ads that will trigger the workflow in our CRM through Zapier.

We will be able to choose between options such as “New Lead Gen Form Response” or “New Event Registration Form Response”.

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We must choose the option that best suits our needs and continue with the process.

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