Completely download FOR FREE our ebook
.png){kind=small}
Waalaxy Guide: Generate B2B Leads Automatically
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Welcome! You are in front of a new post on the blog of Insurgente, you LinkedIn ads agency.
The social network LinkedIn has become an indispensable platform for professionals and companies in the field of digital marketing to position themselves correctly on the Internet. There's an effective way to be able to have an increased and productive reach on LinkedIn: using post scheduling tools. Within this article, you'll discover how to schedule posts on LinkedIn and both most used applications in publication programming: Buffer and Publer.
If you are undecided and you don't know which one you would get the most out of it, you're in the right place. But since I can't explain to you at the same time how each one works, we'll start by analyzing, for example...
Scheduling posts on LinkedIn offers a series of key benefits that enhance the presence and effectiveness of professionals and companies in this professional social network.
Scheduling publications allows users to plan and prepare content in advance, saving time and effort in the daily management of publications. By scheduling in advance, the need to publish manually at specific times is avoided, allowing for more efficient management of the content strategy.
Scheduling ensures consistent and regular communication with the audience. By maintaining a consistent posting schedule, followers know when to expect new and relevant content. This consistency helps maintain audience interest and strengthens the brand's presence on LinkedIn.
The strategic programming of publications helps to reach the audience in different time zones and at optimal times of activity. This maximizes the visibility of the content and reaches a wider and more diverse audience. The ability to reach followers in different parts of the world expands the reach of a LinkedIn presence.
Scheduling posts at times of peak audience activity can increase engagement and engagement. By reaching the audience at times when they are most active on the platform, more comments, “likes” and shares are generated, increasing the visibility of the content and the possibility of attracting new followers and professional connections.
Scheduling publications also makes it easier to analyze results. By having a defined schedule and organizing posts based on metrics, you can evaluate the performance of each content. This makes it possible to adjust the strategy based on the data collected, continuously improving the impact and effectiveness of future publications.
Achieving an effective LinkedIn strategy requires more than just posting content at random. The correct scheduling of publications is key to increasing visibility and engagement with the target audience. Here are some essential tips for successful programming on this professional platform.
Before starting to schedule posts on LinkedIn, it's essential to develop a solid content strategy that guides all publishing actions. Strategic planning ensures that content is relevant, valuable and attractive to the target audience, thus maximizing the impact and reach of each publication.
Planning a content strategy is key to avoiding random, directionless posts. By having a defined approach, you ensure that each post has a clear purpose and is aligned with the objectives of the brand or LinkedIn profile.
Identifying topics relevant to the target audience is essential to capture their attention and maintain their interest. Analyzing the needs, interests, and challenges of the audience will allow us to focus the content on solving problems or providing valuable information that resonates with followers.
Keywords are essential for optimizing the visibility of posts on LinkedIn. Conducting keyword research related to the sector and the target audience will help to use key terms and phrases in the content, which will improve your positioning in the platform's internal searches.
Diversifying the types of content in the strategy is essential to maintain audience interest. Identifying which formats work best for the audience, such as articles, videos, infographics or images, will allow us to offer varied and attractive content.
Establishing a consistent publishing schedule is vital to maintaining an active presence on LinkedIn. Determining how often content will be published and what days and times are most favorable for reaching the audience will help maintain consistency in communication.
Once the content strategy has been implemented, it's important to measure its performance and analyze the results. Using metrics and statistics to evaluate the effectiveness of publications will allow you to adjust the strategy based on what resonates best with the audience.
There are several tools available that make it easier to schedule posts on LinkedIn, providing professionals and companies with options to more effectively manage their content strategy on this professional platform. Here are some of the most popular tools:
By following these steps, you'll be able to schedule posts on LinkedIn and maintain a constant presence on the platform, reaching your audience at the most strategic moments to maximize reach and interaction with your posts.
Sign in to your LinkedIn account from a web browser.
On your home page, click on the text box that says “Write an article, a job offer or a publication” to open the publication space.
Type the content of your post in the space provided. You can include text, images, links and mentions to other people or companies.
If you want to attach images, documents or files to your publication, click the camera icon (or document, depending on the file type) to select and upload the files from your computer.
At the bottom left of the publishing space, you'll see a calendar icon. Click on that icon to schedule the publication.
A calendar and a clock will appear. Select the exact date and time when you want your content to be published. You can choose a specific future date and time to be published automatically.
Once you've selected the publication date and time, click the “Schedule” button to confirm your publication schedule.
After scheduling the publication, you will receive a notification confirming that it has been successfully scheduled. You can also check the schedule in the “Publications” tab on your home page.
If you need to modify or delete the publication schedule, you can do so from the “Publications” tab on your home page. Just search for the scheduled post and click “Edit” or “Delete” depending on what you want to do.
Buffer is a tool that manages profiles on social networks and provides us with a large number of features to be able to schedule content and carefully observe how our publications work on different platforms.
Buffer allows you to schedule posts on LinkedIn in a simple and fast way. Users can create and plan content in advance, choosing specific dates and times for publication. This feature ensures a constant presence on the platform, even when users can't be online.
The tool offers the option of scheduling publications at the most strategic times to reach the target audience. Using data and statistics, Buffer identifies the busiest times for the audience and suggests ideal times for publication, thus maximizing reach and interaction with the content.
Buffer allows you to customize each publication according to the user's needs and preferences. Users can adjust texts, images, links and labels so that the content is optimally adapted to the audience and the objectives of the marketing strategy on LinkedIn.
One of the advantages of Buffer is that it allows you to manage multiple LinkedIn profiles and other social networks from a single platform. Users can manage all their accounts and schedule posts on different networks without having to change interfaces.
Buffer facilitates team collaboration, allowing several team members to work together managing social networks. Users can assign roles and permissions to each member, improving coordination and efficiency in content strategy.
The tool provides detailed statistics and analysis on the performance of posts on LinkedIn. Users can measure reach, engagement, and other key metrics to assess the impact of their strategy and make informed decisions for future publications.
Buffer has an intuitive interface that allows you to schedule posts in an agile and dynamic way. Some of the social media platforms Where you can use Buffer are:
1. Prog todo tipo de publicaciones en LinkedIn con bastante antelación.
2. Puedes establecer un dashboard de tu contenido y fijar la fecha que te resulte idónea para realizar una actualización de tus contenidos.
3. Proporciona herramientas que te permiten analizar cuál ha sido el rendimiento de tus publicaciones en LinkedIn.
No te da la posibilidad de programar publicaciones dentro de los grupos de LinkedIn.
Debes tener esta desventaja muy en cuenta si tu estrategia publicitaria se basa en la participación activa y constante dentro de los grupos de la plataforma.
Publer es una herramienta muy versátil que cuenta con bastante popularidad en el mundo de la programación de publicaciones en redes sociales.
Publer ofrece una interfaz intuitiva y amigable que facilita la programación de publicaciones en LinkedIn. Los usuarios pueden navegar fácilmente por la plataforma y programar contenido sin complicaciones.
Una de las ventajas de Publer es que permite programar publicaciones en múltiples redes sociales, incluyendo LinkedIn. Los usuarios pueden gestionar sus perfiles en diferentes plataformas desde una única herramienta.
Con Publer, los usuarios pueden programar múltiples publicaciones a la vez, lo que ahorra tiempo y esfuerzo en la gestión de contenidos. Esta función es especialmente útil para planificar estrategias de contenido a largo plazo.
Publer ofrece la opción de programar publicaciones en momentos estratégicos para llegar a la audiencia en los horarios más adecuados. Con su función de "Mejor hora para publicar", la herramienta sugiere los momentos ideales para maximizar el alcance y la interacción.
Los usuarios pueden personalizar cada publicación con texto, imágenes, enlaces y etiquetas relevantes para la audiencia. Publer ofrece herramientas para editar y mejorar el contenido antes de su programación.
Publer permite a los usuarios previsualizar cómo se verá el contenido antes de que se publique. Esto brinda la oportunidad de realizar ajustes y asegurarse de que todo esté correcto antes de la publicación.
La herramienta permite la colaboración en equipo, lo que facilita la coordinación y el trabajo conjunto en la gestión de redes sociales. Los usuarios pueden asignar roles y permisos para optimizar la colaboración.
Publer ofrece estadísticas y análisis sobre el rendimiento de las publicaciones, lo que permite a los usuarios medir el impacto de su estrategia y tomar decisiones informadas para mejorar el contenido en el futuro.
1. Gestiona diferentes cuentas desde un mismo dispositivo.
2. Permite programar publicaciones dentro de los grupos de LinkedIn.
3. Ofrece diferentes opciones para personalizar tu contenido:
No permite realizar un análisis interno de tus publicaciones.
Para obtener datos sobre el rendimiento de tus publicaciones en las diferentes plataformas de redes sociales, tendrás que usar herramientas externas a Publer o el análisis nativo de plataformas como LinkedIn.
Esto puede significar una gran desventaja si lo que buscas es una herramienta que sea un todo-en-uno: que sirva tanto para programar una publicación como para realizar un análisis.
.png)
Tanto Buffer como Publer son herramientas extremadamente útiles para programar publicaciones en tus redes sociales. Elijas una plataforma u otra, siempre debes tener en cuenta cuáles serán tus exigencias profesionales.
Desde Insurgente te recomendamos encarecidamente que hagas ensayos con ambas herramientas y, a partir de esas pruebas, evalúes cuál se adapta mejor a tus estrategias de contenido en LinkedIn, ya sea Linkedin premium, linkedin sales navigator y/o linkedin para empresas.
En conclusión, la programación de publicaciones en LinkedIn es una estrategia esencial para maximizar la presencia y el impacto en esta plataforma profesional. Mediante la planificación estratégica y el uso de herramientas como Buffer o Publer, los profesionales y empresas pueden gestionar eficientemente su estrategia de contenido, llegando a la audiencia en los momentos más oportunos y manteniendo una comunicación constante y relevante.
What type of posts can be published on LinkedIn? Read our guide.
.png)
In today's digital age, having a strong online presence is essential for any...
Sponsored Messaging gives us the opportunity to make a first contact...
