¿Cómo Programar Publicaciones en LinkedIn? Paso a Paso

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The social network LinkedIn has become an indispensable platform for professionals and companies in the field of digital marketing to position themselves correctly on the Internet. There's an effective way to be able to have an increased and productive reach on LinkedIn: using post scheduling tools. Within this article, you'll discover how to schedule posts on LinkedIn and both most used applications in publication programming: Buffer and Publer.

If you are undecided and you don't know which one you would get the most out of it, you're in the right place. But since I can't explain to you at the same time how each one works, we'll start by analyzing, for example...

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Benefits of scheduling posts on LinkedIn

Scheduling posts on LinkedIn offers a series of key benefits that enhance the presence and effectiveness of professionals and companies in this professional social network.

Efficiency and Time Savings

Scheduling publications allows users to plan and prepare content in advance, saving time and effort in the daily management of publications. By scheduling in advance, the need to publish manually at specific times is avoided, allowing for more efficient management of the content strategy.

Consistency in Communication

Scheduling ensures consistent and regular communication with the audience. By maintaining a consistent posting schedule, followers know when to expect new and relevant content. This consistency helps maintain audience interest and strengthens the brand's presence on LinkedIn.

Improved Reach and Visibility

The strategic programming of publications helps to reach the audience in different time zones and at optimal times of activity. This maximizes the visibility of the content and reaches a wider and more diverse audience. The ability to reach followers in different parts of the world expands the reach of a LinkedIn presence.

Increased Interaction and Engagement

Scheduling posts at times of peak audience activity can increase engagement and engagement. By reaching the audience at times when they are most active on the platform, more comments, “likes” and shares are generated, increasing the visibility of the content and the possibility of attracting new followers and professional connections.

Analysis and Optimization

Scheduling publications also makes it easier to analyze results. By having a defined schedule and organizing posts based on metrics, you can evaluate the performance of each content. This makes it possible to adjust the strategy based on the data collected, continuously improving the impact and effectiveness of future publications.

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Tips for properly scheduling posts on LinkedIn

Achieving an effective LinkedIn strategy requires more than just posting content at random. The correct scheduling of publications is key to increasing visibility and engagement with the target audience. Here are some essential tips for successful programming on this professional platform.

Creating a Content Strategy

Before starting to schedule posts on LinkedIn, it's essential to develop a solid content strategy that guides all publishing actions. Strategic planning ensures that content is relevant, valuable and attractive to the target audience, thus maximizing the impact and reach of each publication.

Importance of Planning

Planning a content strategy is key to avoiding random, directionless posts. By having a defined approach, you ensure that each post has a clear purpose and is aligned with the objectives of the brand or LinkedIn profile.

Identifying Relevant Topics

Identifying topics relevant to the target audience is essential to capture their attention and maintain their interest. Analyzing the needs, interests, and challenges of the audience will allow us to focus the content on solving problems or providing valuable information that resonates with followers.

Use of Strategic Keywords

Keywords are essential for optimizing the visibility of posts on LinkedIn. Conducting keyword research related to the sector and the target audience will help to use key terms and phrases in the content, which will improve your positioning in the platform's internal searches.

Identifying Content Types

Diversifying the types of content in the strategy is essential to maintain audience interest. Identifying which formats work best for the audience, such as articles, videos, infographics or images, will allow us to offer varied and attractive content.

Maintain Consistency and Publication Schedule

Establishing a consistent publishing schedule is vital to maintaining an active presence on LinkedIn. Determining how often content will be published and what days and times are most favorable for reaching the audience will help maintain consistency in communication.

Measuring and Adjusting Performance

Once the content strategy has been implemented, it's important to measure its performance and analyze the results. Using metrics and statistics to evaluate the effectiveness of publications will allow you to adjust the strategy based on what resonates best with the audience.

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Best Tools for Scheduling LinkedIn Posts

There are several tools available that make it easier to schedule posts on LinkedIn, providing professionals and companies with options to more effectively manage their content strategy on this professional platform. Here are some of the most popular tools:

On LinkedIn

By following these steps, you'll be able to schedule posts on LinkedIn and maintain a constant presence on the platform, reaching your audience at the most strategic moments to maximize reach and interaction with your posts.

Step 1: Access your LinkedIn Profile

Sign in to your LinkedIn account from a web browser.

Step 2: Go to the Publishing Space

On your home page, click on the text box that says “Write an article, a job offer or a publication” to open the publication space.

Step 3: Create your Post

Type the content of your post in the space provided. You can include text, images, links and mentions to other people or companies.

Step 4: Attach Files

If you want to attach images, documents or files to your publication, click the camera icon (or document, depending on the file type) to select and upload the files from your computer.

Step 5: Schedule the Publication

At the bottom left of the publishing space, you'll see a calendar icon. Click on that icon to schedule the publication.

Step 6: Select Publication Date and Time

A calendar and a clock will appear. Select the exact date and time when you want your content to be published. You can choose a specific future date and time to be published automatically.

Step 7: Confirm the Schedule

Once you've selected the publication date and time, click the “Schedule” button to confirm your publication schedule.

Step 8: Verify the Schedule

After scheduling the publication, you will receive a notification confirming that it has been successfully scheduled. You can also check the schedule in the “Publications” tab on your home page.

Step 9: Modify or Delete Schedule

If you need to modify or delete the publication schedule, you can do so from the “Publications” tab on your home page. Just search for the scheduled post and click “Edit” or “Delete” depending on what you want to do.

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