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Waalaxy Guide: Generate B2B Leads Automatically
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To begin with this article, let's explain what it is. LinkedIn and then we'll explain how to sell on LinkedIn efficiently in 2023.
LinkedIn is the professional social network par excellence and in recent years it has become a platform that works wonders for networking and sales for professionals and companies in any country in the world. In 2023, this professional social network has more than 800 million active users and, for this reason, this platform offers us a great opportunity for companies and professionals to be able to create links between people, establish business connections and be able to sell successfully within the social network.
In the competitive world of digital marketing, having a well-structured plan of action for LinkedIn is essential to make the most of our chances of selling to groups or individuals.
Our strategy for selling on LinkedIn in 2023 cannot be limited to just sitting around waiting for them to visit the profile we just created and that they will start buying services or products from us. It is better to have a well-defined plan of action that allows us to stand out from other companies and professionals, to establish ourselves as a reference voice within our business sector and to be able to reach our target audience in a more effective way.
Using a social network like LinkedIn to sell some type of service, product or program in 2023 benefits us in different ways. From having the tools to promote the generation of high-quality leads to the possibility of exposing our work experience and our studies through the publication of attractive content, LinkedIn gives us the opportunity to use an exceptional system so that we can grow within our business field or to increase the brand visibility of our company. The main benefits are:
In addition, the professional social network offers us solutions and other particular advantages to improve sales with our customers. One of these tools is the LinkedIn platform program, which is called LinkedIn Sales Navigator, which will give us the opportunity to identify potential customers, manage our contacts more efficiently and be able to close our company's sales more effectively.
We must bear in mind that this tool is paid, so we can only access it by subscription.
The profile we manage within LinkedIn can be considered as our way of presenting ourselves in the digital world.
For this reason, it is of the utmost importance to have our LinkedIn profile perfectly optimized; in this way, to have the power to attract that group of authorities, professionals and companies in our sector to our profile page and to differentiate ourselves from other users.
Next, we'll explain some details of what the structure of a LinkedIn profile should look like, perfectly optimized to be professional, attractive and complete:
To begin with this process, we must complete the act of filling in all the fields that LinkedIn requires of us within our profile.
The types of things, which we consider personal information, that we should include first of all are:
A complete profile within LinkedIn serves to present our life and professional trajectory in a detailed way and gives other companies and professionals the opportunity to have a clearer view of what our skills are and what services and products we are offering.
We must highlight all the skills we have and what our experience has been within the industry. Use keywords that are of interest within our professional sector to increase the visibility of our LinkedIn profile to stand out from the competition and to attract those profiles that can generate quality sales for us.
We must research what type of keywords are most prominent within our business field and ensure that they are placed within our LinkedIn profile. This will give us the possibility of having our profile found by professionals who are looking for personnel for their companies, potential customers who are looking for an answer to their needs in our products or services and other professionals who are interested in finding that person with certain skills.
All the photos we use in our LinkedIn profile must be professional, so we can help our potential clients gain trust in our company and help generate connections with these people in a more personal way. We must choose that image where we can reflect all our professionalism. In the same way, we must use the option of being able to add a cover photo in order to generate visibility for our professional brand and make our ideas more attractive.
Having an attractive and well-optimized summary will give us access to being able to present ourselves efficiently on LinkedIn.
We will use this integrated system within our profile page to explain what our history has been in the business world, highlight what our work and academic merits have been, as well as what our greatest strength is. It is essential that we be clear and concise, in addition to using an attitude that shows what our personality is like and what our professional and vital goal is.
LinkedIn stands out for being one of the networking platforms that work best to connect us with other companies and professionals within our professional field. For this reason, we will show you what the process should be like in order to expand our network of contacts and have access to achieving resilient relationships within LinkedIn.
One of the best ways to expand our network of contacts within LinkedIn is to connect with professionals and companies that stand out in our professional sector.
We will use the LinkedIn search function to be able to find those users who work in companies or who have a relevant position within them, for example if you are president, CEO, Project Manager... We will examine what their profiles say and we will verify if we share certain interests, professional experiences or common contacts, so that we can learn a little more about them. When sending a request to be able to connect with LinkedIn professionals and companies, we will add an individualized message and explain to them the reason why we are interested in connecting with them.
This will help us to ensure that our professional relationships are strong enough to last over time.
One problem we may encounter when sending requests to be able to connect on LinkedIn is that these can be too generic. For that reason, we will teach you this strategy to be able to make requests more personal.
It is recommended that we find that common interest, events where we have both attended or what relationships we can have in common. This personalization will allow us to show the entire network of profiles that we want to contact a genuine interest, in this way we can increase the chances that the requests we send will be accepted.
In addition, it would be interesting to include a thank you note when one of those profiles accepts our request.
LinkedIn gives us the possibility to join different groups and communities, whether they are from our professional sector or other different ones. We should access these types of groups within LinkedIn if they are relevant to our company. It is important that within these groups and communities we share our concerns, try to solve that problem that afflicts the community and respond to the concerns of professionals.
This helps us in our strategy to position ourselves as a reference voice within our field. In addition, by actively participating, we will be able to connect with profiles of interest, share important content with them and expand our space for professional action
LinkedIn offers us the option of being able to carry out an advanced search that gives us the possibility to filter between our search results thanks to applying specification criteria.
We must use this LinkedIn feature to be able to find potential prospects that best fit what we consider to be essential criteria for connecting with users:
For example, we'll filter by:
By focusing on relevant prospects, we can establish profitable connections and have a much better chance of achieving our company's sales objectives.
All recommendations and testimonials from other customers play a very effective role in LinkedIn in order to increase our credibility with our target audience and reinforce the trust they may have in our company. It would be interesting if we asked our satisfied customers and industry colleagues with whom we have previously collaborated to recommend us within their network of professional contacts.
These types of recommendations can help us highlight our strengths, abilities and achievements. It can also help us seduce other users to connect with our company and propose solutions with our content, products and services.
In addition, if we have the opportunity to provide these testimonies to other professionals in our sector, we must do so. This will strengthen our relationships with professionals and companies and will allow us to promote the way in which we interconnect with those professionals.
In this definitive guide to selling on LinkedIn in 2023, we've explored the key strategies that will help us make the most of this powerful marketing and networking platform, and effectively boost our company's sales.
In recent years, LinkedIn has evolved beyond being simply a professional social network, becoming a great tool for obtaining quality professional connections, increasing the generation of highly qualified leads and building relationships that last over time with potential clients. We will start by optimizing our LinkedIn profile, making sure that we stand out above all our competence and are able to reflect our work experiences and skills that may be of interest to our target audience.
Then, we will dive into the importance of being able to expand our network of contacts on LinkedIn, being able to connect with professionals and companies within our industry, actively participating in groups and communities, and taking advantage of all the advanced search functions of LinkedIn to find potential clients.
However, the key to achieving sustained success within LinkedIn is not only based on networking, but also putting our efforts into generating content and trying to reach as many potential customers as possible. By creating quality content that generates interest within our business sector, we can position ourselves as a reference voice within the groups and communities in which we participate. In addition, we can attract our target audience and encourage them to actively participate and have valuable interactions with them.
However, we must always keep in mind that LinkedIn is not only a direct sales channel, but it is also a social network where we can have professional connections that can be sustained over time. Instead of focusing solely on closing immediate sales, we should focus on being able to build strong relationships and be able to support our network of contacts.
To be successful with selling on LinkedIn in 2023, it is essential to have long-term business thinking and we must measure our results on the platform to make adjustments to our strategy. We will use the analysis and metric functions offered by LinkedIn to be able to assess the impact of our actions and, if necessary, to continuously improve.
From Insurgente, our B2B agency and LinkedIn ads agency, we urge you to use all of these strategies to become a great marketer on LinkedIn by 2023.
Read about Seo on LinkedIn, LinkedIn for companies and B2B marketing , relate to the topic mentioned in this article.
What type of posts can be published on LinkedIn? Read our guide.
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