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One of the most visual and personalized elements that has been gaining prominence in LinkedIn profiles are “backgrounds”, header images that serve as a window into the user's identity and history. But how do you choose the right fund from a multitude of options?
In the following article, I'll discuss the importance of LinkedIn funds and how they can contribute to the visual narrative of your professional profile. I'll guide you through practical tips for selecting the most appropriate funds, considering factors such as industry, personal image and professional goals. In addition, we'll look at examples so you can effectively create and select your funds.
From graphic designers who showcase their creativity from the first glance, to executives who convey the essence of their personal brands, LinkedIn backgrounds have evolved beyond mere background images. Keep reading and you'll learn exactly how to create, select, and get the most out of LinkedIn funds.
Before we talk about the benefits that LinkedIn funds provide us, I'll explain to you exactly what they are. LinkedIn backgrounds are images that are placed at the top of your profile. Its main purpose is to customize and improve the appearance so that those who visit your profile get a better and clearer impression of you.
Now let's move on to the benefits:
As I mentioned before, your background is the first thing that visitors to your profile will see. A well-chosen and designed background can immediately grab attention, stand out from the crowd, and make a positive and memorable impression.
Backgrounds allow you to express your personality, interests and professionalism in a visual way. You can use images that reflect your values, passions and industry, helping to create a more authentic connection with those who visit your profile.
An appropriate background can establish your professional approach and experience. If you choose an image related to your field, industry or achievements, it will increase credibility and demonstrate your commitment in that area.
Funds can tell a story about your career and accomplishments. Use images that represent important milestones, outstanding achievements, or significant moments in your career.
A distinctive background can help others easily remember you among your connections and the professionals you interact with on LinkedIn.
A well-designed and appropriate background can convey professionalism and attention to detail. This is especially important if you're looking for job opportunities or establishing connections with other professionals.
You can use the space in the background to include important information, such as your website, contact details, or a catchy phrase that invites visitors to connect with you or learn more about your work.
If you're working in a creative, technical, or scientific field, the fund can immerse visitors in your work environment, providing a visual understanding of what you do.
You can change your background depending on the season, special events or recent achievements, which will keep your profile up to date and relevant.
A carefully selected background in your LinkedIn profile plays an essential role in how others perceive you and how you forge professional relationships on this platform. Next, I'll tell you a little more about why it's vital to have an appropriate background in your LinkedIn profile:
A fund that has been meticulously designed and is suitable conveys an air of professionalism and attention to detail. It indicates that you take your presence on LinkedIn seriously and that you strive to present yourself with exceptional care and neatness.
On a platform with a vast number of users, a unique and relevant background is the key to standing out. This way, people will remember your profile more easily by having an image that stands out from the others.
An attention-grabbing fund can encourage visitors to explore your profile in greater depth. If you manage to awaken their interest early on, they're more likely to continue to explore and establish connections with you.
Sometimes, your field of work may be visually complex or little known. In these cases, a relevant background can provide visitors with immediate visual context about your area of expertise.
A fund that reflects your interests or industry can attract more relevant and valuable connections, attracting individuals with similar interests and goals, before they can even exchange words.
If you're building a strong personal brand, the background can become a visual extension of that identity. The choice of colors, logos and visual elements consistent with your brand contributes to the creation of a unified image.
An appropriate background in your LinkedIn profile is an opportunity to show who you are and what you represent, playing a significant role in your success in the online professional field. Their adaptability allows you to create and modify them as you, your work or your identity change. In the following points, I briefly explain how backgrounds can influence, depending on what type of image they illustrate and what field of work they can relate to.
A neutral background on your LinkedIn profile provides a clean and professional approach, allowing your information and experience to stand out without visual distractions. This minimalist approach conveys an impression of sobriety and focus on your abilities and achievements, providing an effective platform for visitors to dive into your profile and learn about your professional history.
Selecting a background that shows your office or workspace creates a link between your work environment and your professional identity. This choice can convey your commitment to your work and offer visitors a more intimate view of how you carry out your daily tasks.
A background that captures a breathtaking view of a city or urban landscape can hint at your global connections and your participation in the modern professional world. In addition, it evokes a sense of dynamism and opportunities that can be very attractive to those who visit your profile.
Opting for a background that reflects the beauty of nature or a scenic landscape can convey your appreciation for harmony and balance. If you work in fields such as sustainability, health, or outdoor education, a nature background may be appropriate.
A fund that includes bookshelves full of books or a library evokes the idea of knowledge, constant learning and a passion for education. If you are in the academic field, such a fund may be suitable for transmitting your passion for knowledge.
Using the logo of your current or former company as a background can be a powerful way to reinforce your affiliation with a well-known brand and convey your participation in emblematic projects. This choice is especially effective if your work is closely related to branding or branding in general.
If you're working in a role where products or services are essential, using an image of one of these elements can help contextualize your experience. If you offer specific products or services, a background showing these elements will help highlight what you're doing at a glance.
A fund that shows you in action, working in your field or doing an activity related to your profession, can transmit dynamism and energy. This choice reveals that you are an active and committed person in your work environment.
Opting for a fund that shows people interacting in a professional manner highlights your focus on establishing and maintaining valuable relationships in the workplace. It can indicate your ability to connect with others and collaborate in professional environments.
A fund that illustrates a team working together emphasizes your ability to collaborate and contribute to collective success. This choice can be especially relevant if you're working in roles that require close collaboration.
Using a fund that shows past achievements or awards earned can be an effective way to highlight your most outstanding milestones. This choice underlines your track record of success and may arouse visitors' curiosity to learn more.
If you have hobbies that are related to your professional field, a background that showcases them can give a fuller idea of who you are and how you fit into your industry. This adds a personal and authentic touch to your profile.
Selecting a fund that illustrates hot topics or relevant symbols of your industry demonstrates your knowledge and commitment to current trends. This can be especially effective if you want to position yourself as an expert in your field.
If volunteering is an important part of your life, choosing a fund that shows your participation in volunteer activities can be a powerful way to convey your values and commitment to social responsibility.
A fund that represents your future aspirations, as an image of a goal you want to achieve, can show your long-term vision and your determination to achieve your professional goals. This projects an ambitious and future-focused image.
The most popular funds on LinkedIn vary according to trends and often the times of the year where we are. For example, holidays such as Christmas or themes such as Halloween often influence the style of LinkedIn backgrounds. However, over time, some types of funds have proven to remain popular among platform professionals. Here I'll tell you about them:
Startups, companies and professionals working to build their brand often have visual elements such as logos, slogans, promises or invitations in their LinkedIn background image. These backgrounds are designed with your brand's color palette and typography to mark your identity on the first impression.
Read about: LinkedIn for companies.
Professionals who usually do workshops, workshops or give talks generally use photographs of those moments as a LinkedIn background. It's a way to showcase your work and for those who visit your profile to see what they can do at a glance. In this background, they often include dates or information about their next project.
This type of funding is commonly seen in newer professions, especially related to technology, and for creative roles. For example, it's very common for a developer or web designer to create backgrounds that summarize their professional profile along with references to popular movies or animated series. It's a way to show your profession, relate it to your hobby and show a bit of your personality with humor.
A wide range of professionals and companies choose to place a sentence in the background. For companies, this phrase is usually either their values, or their philosophy or their value proposition, perhaps also highlighting some characteristic that they consider to provide value, such as seniority or exclusivity. Freelance professionals tend to be a cliché, recruiters often say things like “We are hiring! ¨ and creatives often summarize their perspective on the creative process.
Choosing the perfect background for your LinkedIn profile is an important task, which can get a little stressful. It's important to remember that the fund should reflect part of who you are, what you bring or what you're looking for, whether it's for a company or a freelancer. If you feel like you're getting a little lost when it comes to searching for or creating one, here are some considerations to help:
Choose a background that reflects your professional identity and aligns with the image you want to project on LinkedIn. Opt for images that are appropriate for the work environment and that highlight your skills and experience. If you've established a personal brand online, make sure the background is consistent with the colors, logos, and visual elements you're already using elsewhere.
Think about who the most likely visitors to your profile are. If you're looking for job opportunities, choose a fund that's relevant to your field and that attracts recruiters and potential employers. If you are looking for leads, think about your target audience and seek to create an image that captures them wherever you invite them with a call to action.
Choose a fund that has some kind of relevance to your career or professional history. It can be an image that shows an important project you've worked on, an outstanding achievement, or even a symbolic representation of your goals.
Keep in mind that LinkedIn is a professional platform. Avoid controversial, political, or personal images that may not be suitable for a work environment.
While you can take inspiration from popular trends, try to find an image that's unique and stands out from the crowd. This will make your profile more memorable. Also, make sure that the image you choose has good quality and resolution. Pixelated or blurry images can detract from the professionalism and seriousness of your profile and therefore your company or personal brand.
Don't be afraid to try different funding options and see which one works best for you. Ask for opinions from trusted colleagues or friends before making a final decision.
As we've been reading on LinkedIn, the leading platform for professional connections, a strong and visually appealing profile can open doors to job opportunities and meaningful connections. In addition, we understand that one of the most effective ways to achieve this is through a well-chosen fund. That's why I've put together 10 examples of funds that I believe achieve all of the above:
Taking off in your background minimally and neutrally positions your value proposition. Their selection of colors means that whoever comes to your profile the first thing to do is read why they are their best option.
Insurgent in its profile, it summarizes its services, the typography and color palette, as well as its logo are both in the background image and in the profile image, this demonstrates identity and consistency.
This designer highlights his main roles in his background image. This way, recruiters will know what positions you have experience or are comfortable in at a glance.
Andrés placed a brightly colored background with his logo and two simple calls to action. Its fund is simple, yet effective, reflects identity, professionalism and invites us to do something.
In this profile we see a background example with clichés. Ana places a well-known phrase that in turn reflects her work ethic. A simple image that reflects who you are as a professional.
This print conveys identity through its color palette, it placed its slogan attached to its logo, which is like a profile photo and also, on the right, we see a recognition. This frames its value as a recognized institution.
Like the previous company, Ceiba transmits unity and identity by taking care of its color palette and typography, and places its logo as a profile photo. Unlike the previous one, he uses his more than 10 years of experience to mark his value and to inspire confidence through his experience.
Virginia is developing as director of human relations, so she placed in the background an image where a group of people, I assume, of her work unfolds. It's a simple way to communicate how involved you are in your role and your social skills.
Daniela placed in her background an image containing the color palette of the company where she works and also a company slogan. With this, he communicates his commitment to the company he works for, demonstrating professionalism and personal interest.
Unlike all the previous examples, this background is simple, visually pleasing, but it doesn't convey “anything”. It performs a simply aesthetic function.
Create impactful funds in LinkedIn is essential to stand out and convey. Remember that your LinkedIn fund is an opportunity to show your professionalism and personality, as well as maintain a design consistent with your personal brand and the messages you want to convey. Here are some tools to help you achieve all of this:
Canva is an online graphic design platform that offers a wide variety of pre-set templates for creating custom backgrounds. You can choose from a variety of specific LinkedIn designs and customize them with colors, images, text and graphic elements to reflect your personal or professional brand.
Adobe Spark is a versatile tool that will allow you to create attractive graphics, including backgrounds for LinkedIn profiles. It offers a simple interface and a wide range of templates and customization options. You can add images, text and visual elements to design a background that suits your style and goals.
Crello is another graphic design platform. It offers specific templates for social networks, allowing you to design backgrounds that perfectly fit the dimensions and requirements of LinkedIn.
While originally focused on creating infographics, Piktochart is also useful for designing eye-catching backgrounds for LinkedIn. You can take advantage of its tools to combine images, graphics and text in a harmonious design that reflects your professionalism and style.
Snappa is an online graphic design tool designed to create high-quality, engaging, visual content. It offers a variety of templates optimized for social networks, making it easy to create.
When it comes to professional platforms, LinkedIn is the key to opening doors to new opportunities! That has already become clear to us. But how can you ensure that you're maximizing every connection, every post, your fund, and your group memberships to push your business to new heights? The answer is simple: Insurgent , the LinkedIn Ads agency.
At Insurgentes, not only do they understand the importance of an effective LinkedIn strategy, but they are also leaders in creating business opportunities through this platform. Here are a few reasons why they are the undisputed choice to take your business to the next level:
It doesn't matter if you're a new entrepreneur or an established company, Insurgentes has the experience and passion needed to transform your LinkedIn presence into an opportunity generation machine. Your success is their commitment. Contact us today and let us take your business to a bright future! Visit our website by clicking HERE.
You might be interested to read about Lead magnet
In conclusion, understanding the importance of LinkedIn funds and how to effectively leverage them is essential to establishing a strong professional presence on this platform. Remember, every detail counts in today's highly competitive online world. A well-designed LinkedIn background can make a difference in how you're perceived by your connections and potential employers, business partners, or clients. Don't underestimate the power of a first impression.
But, fortunately, there are already companies that have understood the value of all this and have started to study, work and understand how to really exploit the resources provided by LinkedIn as a social network for professionals. That's where Insurgentes emerged. In insurgents, they understand the power of the image and how it can affect the perception that others have of you online. Their team of experts is dedicated to helping you create everything from impactful funds to strategies that differentiate you and position you as a leader in your industry.
Es un experto en LinkedIn Ads que ha destacado en el marketing digital con estrategias efectivas para campañas publicitarias en la plataforma. Posee una sólida formación en Marketing y Publicidad, lo que le ha proporcionado los conocimientos necesarios para diseñar campañas altamente exitosas. Tiene un enfoque en segmentación y análisis de datos que lo ha convertido en un referente en el campo.
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