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If you're looking for an effective way to take your business to the next level and connect with the right customers, you've come to the right place. In this article, you'll discover the many benefits that LinkedIn Premium offers to businesses. From the ability to expand your network of strategic contacts to the opportunity to access detailed information about your target audience, LinkedIn Premium provides you with an invaluable competitive advantage. You'll learn how you can use these premium features to grow your business.
LinkedIn is the social networking network par excellence, we all think about it and associate it with creating connections and job opportunities, but LinkedIn doesn't stop there and offers us a payment option. LinkedIn Premium is the paid version of this social network, where we can access additional benefits and features not available in the free version. In addition, LinkedIn Premium offers different subscription plans with different features and prices, allowing users to choose the option that best suits their needs and professional objectives. Some examples of what is accessed with this version are: statistics and analysis, improved visibility, e-learning, and others. If you want to know more, keep reading this article.
Before starting, it should be clarified that you need to know how schedule posts on LinkedIn and thus, obtain greater advantages and opportunities in this network. You should even know what the Best time to post on LinkedIn.
LinkedIn Premium offers a series of benefits that help users to enhance their presence and opportunities on the platform. Below, I'll tell you more about these benefits.
With advanced search, LinkedIn Premium users can refine their search criteria for more specific and relevant results. Using a wide range of filters such as: Search for professionals or companies in a specific geographical location, filter results by industry, by level of experience, choose to search only within your first or second degree connections, search for professionals who speak a specific language. The latter is especially useful if you are interested in expanding your business activities in an international market InMails Messages: LinkedIn Premium allows you to send direct messages to any LinkedIn member, even if you are not connected with them, in addition to personalizing them. With these InMails you can contact influential people, potential clients and other valuable professionals, helping you to expand business possibilities widely as well as generate new leads.
Learn to How to get leads on LinkedIn.
LinkedIn Premium subscribers have the ability to stand out from the crowd with a larger profile photo compared to the free version, customize your profile header with a phrase or short description that highlights your unique value proposition. In other words, when you have a LinkedIn Premium subscription, your profile is more likely to appear in the search results of other users.
This feature allows you to evaluate your presence in LinkedIn for companies and take concrete steps to improve and maximize your results. You can, for example, compare your profile with other professionals in terms of views and activity. LinkedIn Premium can offer you suggestions and recommendations to improve your presence and attract more customers, giving you demographic information about the people who have viewed your profile, such as their geographical location, industry, level of experience and more. This information is valuable for better understanding your audience, and you can also track metrics such as open rates, response rates and generated interactions, allowing you to evaluate and adjust your communication strategies to maximize results.
The premium version of LinkedIn allows you to access a wide selection of courses, giving you the opportunity to acquire new skills, improve your knowledge and keep up to date. These courses have learning flexibility, up-to-date content, and certification upon completion.
With LinkedIn Premium, there's no limit to the number of contacts you can make. By having this ability, you can make the most of networking opportunities and establish meaningful professional relationships. LinkedIn Premium allows you to establish connections with professionals who share common interests or who work in complementary areas. Your connections can help you access new job opportunities, introduce yourself to key contacts in your industry or recommend your services to other professionals, which can have a significant impact on your business, company or career.
There are several key differences between LinkedIn and its premium version, although currently the possibilities with the free version are many, if we see LinkedIn as a professional tool, evaluating the impact that buying the paid version would have is a good decision. Here you will find a summary of the main differences between one option and the other.
The cost of the Premium version of LinkedIn may vary depending on the country and region you are in, as well as depending on the type of subscription you choose. LinkedIn offers several Premium subscription plans with different features and prices. Before deciding to change the free version to premium, we must be very clear about our objectives. If what we are looking for is to increase the number of leads or real customers, to increase our professional presence or we are recruiters, it is very likely that the paid version is a good option. On the other hand, if we are starting to use LinkedIn as a professional tool, maybe not. Below, I'll provide you with an overview of the available plans.
This plan is aimed at professionals seeking employment opportunities and professional development. The price ranges from $29.99 to $39.99 per month.
This plan is designed for companies and professionals who want to expand their network, generate leads and enhance their brand presence. The cost is around $59.99 to $79.99 per month.
This plan is focused on sales and marketing professionals looking to generate leads and strengthen their business relationships. The price can range from $79.99 to $99.99 per month.
The only thing that could not be done is to export leads in CSV or Excel format
This plan is focused on sales and marketing professionals looking to generate leads and strengthen their business relationships. The price is around $180 per month.
There are several ways to get LinkedIn Premium for free. Here are some of the possibilities you have to use the premium version of LinkedIn for free.
When we subscribe to any of the LinkedIn Premium plans, this platform offers us a free trial month. This is ideal when we are not sure of the real use we will give it. This is ideal, as it allows us to do tests, use all the benefits and features provided by LinkedIn Premium, analyze the results and make the decision if it's really worth it.
Boolean searches are advanced search queries that allow you to refine and customize your LinkedIn searches. Some examples could be:
a. Use Boolean operators such as AND, OR and NOT, which allow you to combine search terms in a specific way. For example, you can use “AND” to search for profiles that contain two specific keywords together, or “OR” to search for profiles that contain one of the two keywords.
b. Refine your searches with quotation marks: If you want to search for a specific phrase on LinkedIn, you can use quotation marks to ensure that the search is performed exactly as you want.
c. If you want to combine multiple search terms in a specific way, you can use parentheses to group them. This allows you to create more complex and accurate search queries.
This option is available only to users of the Android operating system and basically consists of downloading 'LinkedIn Premium APK'. To do this, we just have to enter LinkedIn Premium APK in our browser bar, select the most recent page, download the APK and follow the steps that appear. When we do this, we have to keep in mind the source from which we download and make sure that it is a safe source.
Some organizations or educational institutions have agreements or group subscriptions with LinkedIn that allow their employees or students to access LinkedIn Premium for free or at a reduced price. If you're part of an educational organization or institution, you might want to check if they have such agreements with LinkedIn.
Canceling your LinkedIn Premium subscription is very easy, here's a step by step on how to do it.
Having your target audience defined is key to a strategy where you are looking for potential customers, so start by understanding in detail what products or services you offer. If it is a product or services that you have already been offering, you can also thoroughly analyze your current customers. This will provide you with valuable information about the type of customer you are attracting and will help you identify common patterns to define your target audience. Once you've identified your target audience, research and understand their needs, challenges, and problems. This will help you personalize your messages and your approach to specifically address their concerns and offer relevant solutions.
If we have our target audience well defined, the advanced search option will allow us to access all the people who fit the profile we are looking for, allowing us to focus our strategy exclusively on an audience of potential customers. The more information, whether geographical, work experience, industry, education or age, we have, the greater the chance that our searches will be highly effective.
Personalizing your messages will allow you to connect with your customers in a deeper way, leaving a memorable and lasting experience. To personalize your messages, you can find common ground between you and your target customer. This could include similar work experiences, common connections or shared interests, or explaining how your product or service can solve their specific needs or challenges. The message you create must be concise and clear, reflect your personality or that of your brand, and be authentic.
To create relevant content, we must know what the current topics of interest are, since these vary greatly. Sharing experiences is always a good option, people love to know about them and they create very strong points of interest and connection, which can become very valuable. In addition, you can post articles, updates and comments on business or industry topics wherever you are.
Look at your competition and analyze who they are attracting. Examine your customers and their marketing tactics on LinkedIn. This will give you an idea of what type of target audience you could target and how you can differentiate yourself from the competition to attract real customers.
Look for groups relevant to your industry with a committed and active membership. Groups are an excellent tool for obtaining information, you can analyze the topics being discussed, the questions that come up the most and the dynamics in general. Once you've done this, become an active member, answering, commenting, creating surveys, etc. This will help you establish your authority and attract the attention of potential customers interested in your services.
Every InMail you send must be personalized and relevant to the recipient. The subject of the InMail is crucial to capture the recipient's attention. Use a short, eye-catching subject that summarizes the purpose or benefit of your message. Avoid generic topics and make sure it reflects the value you can offer the recipient. In addition, the call to action you include must be clear and specific.
Not all positive responses are immediate, perhaps what you are offering is ideal for that customer, but not at that time. It's important to be clear about this, but it's also very important to know when you're being too insistent. Our messages should not be followed up, nor should they always be the same, since the potential customer could feel harassed. A reminder a few days or even weeks after the first message can be very beneficial, to maintain interest and connection.
LinkedIn Premium has an excellent statistics and analysis option, which allows you to obtain detailed data on the performance of your posts, such as reach, impressions, interactions and clicks. It helps you identify the trends and topics that are popular with your audience and to identify potential customers who have shown interest in your profile or in your company. On the other hand, with this feature, you can also see metrics such as the number of impressions and conversions generated by your ads. Analyze this data to optimize your campaigns and reach your target audience more effectively.
In conclusion, LinkedIn Premium is worth considering as an investment to obtain a greater number of potential customers. Although it involves an additional cost, the advanced features and tools it offers can make a significant difference in the effectiveness of your customer acquisition efforts. Before making a decision, reflect on your business objectives, available budget, and the importance of LinkedIn in your industry or target market. Evaluate if the features and tools offered by LinkedIn Premium align with your needs and if the return on investment justifies the additional cost.
Ultimately, LinkedIn Premium can be a valuable tool for capturing potential customers more effectively, you can even achieve sales of services, but for this you need to know How to use LinkedIn to sell in a correct and cost-effective way. It's important to consider all the factors and evaluate how it fits your overall customer acquisition strategy, good advice is to trust and hire the service LinkedIn Ads of Insurgente Solutions, it will change everything for you!
Es un experto en LinkedIn Ads que ha destacado en el marketing digital con estrategias efectivas para campañas publicitarias en la plataforma. Posee una sólida formación en Marketing y Publicidad, lo que le ha proporcionado los conocimientos necesarios para diseñar campañas altamente exitosas. Tiene un enfoque en segmentación y análisis de datos que lo ha convertido en un referente en el campo.
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