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Waalaxy Guide: Generate B2B Leads Automatically
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All of us who regularly use LinkedIn have surely come across sponsored ads in our private message box at some point.
This tool that we find within the most used professional social network in the world, called Sponsored Messaging, gives us the opportunity to establish a first direct contact with users who may become potential customers.
This is one of the favorite ways that different users have to connect with each other.
For brands that advertise on the platform, Sponsored Messaging by LinkedIn Ads represents a great opportunity to generate interaction, leads and conversions within the application with users who are connected and are more active.
Later in this article, we will show you everything this utility that this platform can offer you.
Let's start with the first thing, Sponsored Messaging is a type of advertising campaign with which we can send our campaign ads on LinkedIn to the messaging box of professionals and companies that are on LinkedIn.
These ads can be found within the platform in two ways: message ads and conversational ads for users. Here's how each of these ads works on LinkedIn.
LinkedIn Ads message ads are based on sending sponsored direct messages within LinkedIn to that target audience that may become potential customers in order to get them to perform a certain action within our profile and get them to see our services and products.
Only if the potential customer is active on LinkedIn will they receive this message format in their LinkedIn messaging and they only receive a message with a segmented format that includes a button with a Call-to-action.
LinkedIn Ads conversational ads they aim to generate a first quality contact in a more individualized way with LinkedIn companies and professionals.
Thanks to this LinkedIn ad format, we can inform a more segmented audience of those services or products that we have on LinkedIn with a simple message to increase the preference for our company among other LinkedIn professionals.
Let's give a couple of examples of conversational LinkedIn ads: We can send them differently Calls-to-Action so that they reach our landing pages that we have on LinkedIn or a LinkedIn Ads lead generation form.
One of LinkedIn's great uses for this type of message is its wide range of different message templates with which we can individualize our ads for potential customers who are on LinkedIn.
If we want to launch an efficient conversational advertising campaign on LinkedIn, we should follow these tips:
LinkedIn's Sponsored Messaging It is a very useful tool, as it gives us the opportunity to reach a much more segmented audience with more individualized messages; always looking for the best situation to generate leads on LinkedIn.
To be able to put this into practice, we must know perfectly well the phases of the purchasing processes available to our company.
Once we have clearly structured the different stages of our buying process, we must be clear in what situations we want to reach our LinkedIn Ads campaigns to our target audience and what will be their different needs or obligations that will fall on you to help each of them.
We must bear in mind that while the process is starting to take shape, they usually will not know what to do with that type of information that we indicate to them as a possible answer to their problems or demands, but we can and should try to get to the bottom of the matter as we move towards a more than possible conversion within LinkedIn.
Once we have a good structure, what path our potential customers are going to follow and how we are going to make use of this type of advertising within the platform for each of them.
First of all, we will have to review all the content that our company has on LinkedIn in order to choose what type of campaign will be ideal for our target audience within LinkedIn.
LinkedIn Sponsored Messaging offers us the possibility of being able to quickly and easily access data about our potential customers on LinkedIn.
We will use the LinkedIn Ads Campaign Manager to be able to consult data about the status of our campaigns within LinkedIn and see if we can optimize them in any way.
For example, we will have data on the number of clicks that have been made on our LinkedIn ads or what is their level of interaction with potential customers on LinkedIn.
All this information will be of great help to us to have certain information about what types of ads, messages and offers have the most interactions with our potential audience on LinkedIn.
We must ensure that our company is on the lips of others on the LinkedIn platform. These ads will get LinkedIn professionals and companies to talk about our company, either because of our services, our offers or the brand we generate on LinkedIn.
We should opt for thoughtful ads if we want to get a correct rating of the leads we have obtained with potential LinkedIn customers who are already familiar with our brand. These types of ads are already optimized for advertisers on LinkedIn to achieve the following objectives:
Es un experto en LinkedIn Ads que ha destacado en el marketing digital con estrategias efectivas para campañas publicitarias en la plataforma. Posee una sólida formación en Marketing y Publicidad, lo que le ha proporcionado los conocimientos necesarios para diseñar campañas altamente exitosas. Tiene un enfoque en segmentación y análisis de datos que lo ha convertido en un referente en el campo.
What type of posts can be published on LinkedIn? Read our guide.
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