Sheridan and Insurgente team up to launch Boost 2 Business

Boost 2 Business; the new technological commitment to uplift the B2B business of large companies

The omnichannel agency Sheridan, which offers communication and marketing services to large industrial companies such as Sthil, Valtria or Aliaxis, and the technology agency, Insurgente, specialized in sales intelligence services with IT clients such as TP-Link or GCN Group, are joining forces through a Joint Venture to launch their new Boost 2 Business project.

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What is Boost 2 Business?

Boost 2 Business is a commitment to adding Sheridan's marketing to Insurgente's technology, and to be able to offer omnichannel ecosystem solutions to B2B companies, being able to deliver highly accurate results where we would help companies from lead generation to conversion and subsequent loyalty. Insurgente's DataGen and LeadGen solutions will boost the digital ecosystem that Sherid is building

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The fundamental idea of the project is to take Sheridan's omnichannel B2B ecosystem, which has different services (web development, performance, SEO, lead nurturing and content creation) and dramatically improve its accuracy by adding the DataGen solution that will improve ad targeting, and offer sales intelligence solutions such as ABM to large companies. On the other hand, the LeadGen service would be added, which will allow lead generation through LinkedIn and coldemailing.

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The alliance seeks to achieve these main KPIs:

• Offer a more robust marketing and technology service to large B2B companies.
• Improve Sheridan's new business generation with Insurgente's talent and technology.
• Increase the average ticket for services and offer a new line of business to Insurgente that is more focused on corporate rather than SMEs.
• To make the web development service of both companies more robust by combining Sheridan's expertise in Wordpress with the Webflow experience of Insurgente.
• Increase the profitability of projects by including software solutions and services.

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With this plan, the veteran and consolidated Sheridan, with 32 years in the market led by Luis Carrascoso, and the start-up Insurgente led by Walid Amarir, plan to revolutionize the B2B market and provide a better service to their customers.

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The project has already been launched and the first proposals are already being offered on the market, starting with companies such as LG, MCR and Offshoretech.

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