Hubspot CRM vs Salesforce: Which one to choose? Best Comparison 2023

You're probably looking for a CRM for your sales and marketing strategies. The problem is that there are +600 CRMs in the market, it's hard to choose which one is best for your company's needs.

Let's look at the 2 best options on the market; Hubspot and Salesforce.

Why are Salesforce and Hubspot the best CRM companies?

Hundreds of thousands of companies use Salesforce, including companies like Adidas or Coca-Cola.

The company raised 20 billion dollars last year, and represents around 20% of the market share of CRMs. In addition, the NASDAQ-listed company's competitors are Oracle, SAP, Microsoft and Hubspot.

On the other hand, Hubspot has more than 120 thousand customers, including Casio and Suzuki. The company has a turnover of +1 billion dollars annually, and it broke through in 2004 when it began competing against Salesforce by attacking inbound marketing.

Salesforce focused on sellers, and Hubspot on marketers, have now become very complete solutions that compete in the same market.

Let's analyze which one is better:

Key Differences Between Hubspot and Salesforce

The differences between one software or the other are mainly based on the utility you are going to give it.

Salesforce has become the #1 CRM in the market, its The main advantage is analytical capacity and data extraction for monitoring business opportunities. It is the most complete tool if we seek to make decisions based on the scientific method, as well as to be able to predict in a certain way the future revenues of our business.

It's a very interesting option for large companies, and especially for managers who need to make real use of data for dashboards and reports. The main problem is that its installation and maintenance requires an expert Salesforce technician, so the costs are higher.

Salesforce dashboard:

On the other hand, Hubspot is a CRM focused on email marketing that is specially designed for commercial and marketing teams, with a much more intuitive and pleasant interface.

Hubspot allows you to simplify processes, automate tasks, and align the marketing and sales department to create allbound strategies. However, Hubspot is not effective when it comes to analyzing data and integrations with external platforms such as PowerBI or Tableau are always needed to understand actions and interpret data flow.

Hubspot Pipeline:

‍

Let's see how interest in both software has evolved over time:

‍

And this would be the interest in the specific use of CRM for each of the software:

As we can see, in both cases, Salesforce has the upper hand. However, Hubspot's growth rate in recent years is brutal, so the tables could turn before the end of the decade.

‍