What is LinkedIn Creator Mode and How to Activate It

Nowadays everything revolves around the digital world, which is why a platform like LinkedIn has become one of the most used social networks to find companies and professionals within our work sector and to be able to establish strong connections with them.

But make no mistake, LinkedIn is not only that place where we go when we are looking for a job or trying to place our company at the top of our sector, it is also a space where we can develop professionally and where we can boost our personal brand.

In order to achieve this, LinkedIn offers us one of the tools of the platform that best performs the functions we are looking for.

In this article, we will try to explain what this new LinkedIn functionality is and how we can activate it to get our company off the ground on the platform.

What is LinkedIn creator mode?

This LinkedIn feature was at the time designed to help professionals and companies express their personal brand and skills in a much more genuine and imaginative way. This functionality was implemented within LinkedIn in 2022 as a way to promote the way we produce all our content with much more originality and to be able to promote the way in which we participate with LinkedIn users beyond the normal publications that are published on the platform.

What can we create with this tool?

With this tool, not only can we start sharing status updates or links to external articles on our website, but we can also create larger posts, articles and videos directly within our LinkedIn profile.

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Benefits of LinkedIn Creator Mode

Positioning as a thought leader

This functionality within LinkedIn allows us to show what our work experience has been and to present what our knowledge is within our business sector.

By creating and sharing relevant content and comments within LinkedIn, we can position ourselves within the platform as a reference voice within our industry.

This gives us an unrepeatable opportunity for the way in which we generate a certain trust between other creators within the platforms.

In addition, we also increase our credibility among our target audience, our potential customers and our network of contacts within LinkedIn.

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Increased reach and visibility

We must always keep in mind that LinkedIn is a social network with more than 800 million users from different countries and that focuses mainly on connecting companies and professionals.

By taking advantage of this feature provided by the LinkedIn application, we will be able to exponentially increase the way in which employees and companies arrive and see us by constantly updating our profile with publications of original content.

The technology within the LinkedIn algorithm always tends to show, by the way its configuration is designed, content of a certain quality to more users.

This means that the higher the quality of our publications, the more likely we are to have a much greater reach.

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Interaction and commitment

All the content that we have generated through the LinkedIn website function helps us to generate a lot of interactions and to be able to engage with one or more contacts within the application.

This helps us to be able to receive comments, instructions from our contacts and share information with someone we consider to be part of our industry, with a certain level of impact on it.

Not only will this allow us to form professional relationships, with the option of achieving our goals or objectives; but we also have the opportunity to make key adjustments to the way in which we relate to others and to make use of the different data we have to expand the pool of contacts to improve our professional life.

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